Individual packs, such as sachets and stick packs, are universally convenient and are becoming increasingly popular for virtually any application. A stick pack is partially defined by its shape: it looks like a stick or a tube, having a long, slender configuration. Typically, a stick pack is at least four times longer than its width, with a common length ranging from 40 to 200 millimeters. Sachets on the other hand are usually flat, as opposed to the round or oval cross section of the stick pack, and have a three or four-side-sealing.
Today’s consumer needs and preferences are changing: in urban areas, for example, they look for a more diverse choice in terms of functionality, price and quality of packaging for products such as condiments, instant drinks, nutraceuticals and pharmaceuticals. Generally, in developed countries consumers will gladly pay for products that make their hectic on-the-go lives a bit easier, while in emerging countries, small product sizes, such as stick packs and sachets, are more affordable than family-sized packages. The amount of small, individual packages has therefore grown globally to meet these needs – in fact, it is expected that the stick pack unit volume will jump to 684 billion units in 2017, a growth of 12.2 percent compared to 2012.