The Market Situation of Using Sachets and Stick Packs
Today’s consumer needs and preferences are changing: in urban areas, for example, they look for a more diverse choice in terms of functionality, price, and quality of packaging for products such as condiments, instant drinks, nutraceuticals, and pharmaceuticals. Generally, in developed countries, consumers will gladly pay for products that make their hectic on-the-go lives a bit easier, while in emerging countries, small product sizes, such as stick packs and sachets, are more affordable than family-sized packages. The amount of small, individual packages has therefore grown globally to meet these needs – in fact, it is expected that the stick pack unit volume will jump to 684 billion units in 2017, a growth of 12.2 percent compared to 2012.
Bosch